In 1907 William Paine founded this famous knitwear brand in Godalming, Surrey, and named it Paines of Godalming.
He taught himself to knit as a hobby, but soon this grew into a thriving knitwear business. He developed some of the very first cable-knit sweaters ever produced, selling these to local cricket clubs. By 1920 the business had grown to include supplying speciality shops - principally by adding the Club Colour Trim to a plain cable sweater.
In the 1950s Alan Paine, William's son, takes over Paines of Godalming and the company is re-launched as Alan Paine. This was a turning point for the business and marked the beginning of the expansion to the United States.
In 2005 James Hinton, who joined Alan Paine in 1986, became the proud owner of Alan Paine.
In 2009 Alan Paine launches it's Country Wear collection!